Data Analytics

Data Analytics

A group of four people performs lunges on a rooftop at sunset. They are dressed in athletic wear, with a woman in the front wearing a yellow sports bra and gray leggings. They appear focused and energetic, enjoying an outdoor workout session together, reminiscent of how teamwork enhances business intelligence.

Case Study

Revitalizing Fitness Strategy: Chameleon Collective’s Data Revolution for Blink Fitness



Navigating the challenging waters of the fitness world, Blink Fitness grappled with a critical issue: an underdeveloped data analytics function that saw a further dip in capability with the exit of two pivotal financial analysts. The void was clear – Blink needed an advanced analytic approach to underpin its business strategy and ensure informed decision-making.


Chameleon Collective leaped into action. Our team didn’t just offer analytics; we reimagined and reinforced it. Integrating seamlessly into Blink Fitness’ culture, our focus was twofold: augmenting the frequency and depth of data analytics in weekly and monthly business reviews and catalyzing enriched dialogues within leadership. 


We introduced structured regular analytics, crafted ad hoc analyses, and laid down the foundation for conclusions that stirred meaningful conversations, nudging leadership towards a more data-centric decision paradigm.

Related Chameleon
Team Members

Carla Funari

Carla Funari

Interim Marketing Leader

Vu Pham

Vu Pham

Data Scientist

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