Data Driven Marketing

Data Driven Marketing

A glass diffuser with wooden reeds is surrounded by vibrant pink roses and lush green leaves. In the background, lit white and pink candles create a serene and aromatic atmosphere, much like the precision of data-driven marketing in crafting perfect moments.

Case Study

Elevating NEST New York: A Data-Driven Strategy for Remarkable Growth



NEST New York, a luxury home and fine fragrance brand, has always prioritized quality and refinement in their collection of candles, diffusers, perfumes, and body care products. While served as their primary sales platform, they recognized the potential to amplify their digital marketing efforts to significantly boost sales. To do so, they partnered with Chameleon Collective.


Our team at Chameleon Collective delivered a data-centric approach to NEST New York’s marketing strategy. We undertook the task of collecting, cleaning, and storing sales, marketing, and web analytics data onto a private data warehouse. Using this rich reservoir of information, we performed a host of analyses, including RFM (Recency, Frequency, Monetary), cohort, customer segmentation, new vs. repeat customer metrics, customer acquisition, repeat purchase behavior, product affinity, and customer lifetime value. These insights informed our marketing strategy, enabling more targeted messaging and advertising campaigns. Beyond the initial analysis, we set up processes to automate data collection and visualization continuously. This allowed the NEST team to keep track of their marketing effectiveness and make real-time adjustments based on data-driven insights.


Thanks to the data-centric approach implemented by Chameleon Collective, NEST New York realized a remarkable 45% growth in revenue year-over-year. This case study underscores the power of data in revealing actionable insights and driving substantial business growth. The journey of NEST New York is a testament to how the effective use of data can transform marketing efforts and set a brand on a trajectory of sustained growth.


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Vu Pham

Vu Pham

Data Scientist

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