Direct-to-Consumer (DTC) Team Recruiting

Direct-to-Consumer (DTC) Team Recruiting

A bottle of red gummy vitamins tips over, spilling some gummies onto a white surface. Two wooden spoons, each holding a few red gummies, are placed nearby. Green leafy branches are arranged decoratively around the scene, highlighting the Direct-to-Consumer appeal.

Case Study

How Chameleon Collective Revolutionized Santa Cruz Nutritionals’ eCommerce Leadership Recruitment

 

Challenge:

SCN, a leading manufacturer and seller of gummies in the US, sought to establish a Direct-to-Consumer (DTC) brand. The primary challenge was to construct this team from the ground up, starting with the crucial task of recruiting a Head of eCommerce and Digital Marketing – a role requiring proven experience in scaling teams, and a well-rounded background in eCommerce and Growth Marketing.

Approach:

Chameleon Collective adopted a tailored approach by mapping out the DTC brands landscape in the US. Given that the role was remote, the team targeted candidates with a well-rounded background in eCommerce and Growth Marketing and proven experience in scaling teams. The search also included candidates from similar categories such as energy drinks and nutrition. A unique scoring system was developed to enable the team to compare and rate candidates, resulting in a shortlist of three final contenders.

Impact:

The strategic recruitment approach proved successful, resulting in the appointment of a highly qualified Head of Growth, who is now actively building an in-house team. The first key addition is a Customer Engagement Manager with strong Social Media experience. This carefully assembled leadership is expected to be instrumental in propelling SCN’s Direct-to-Consumer brand to new heights. Chameleon Collective continues to provide support, further strengthening SCN’s DTC brand-building efforts.

Related Chameleon
Team Members

Elise de Saint Didier

Elise de Saint Didier

Partner | Executive Recruiting

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Set up a meeting

Let’s talk about how we can transform your business together.

Our Approach

Our Practices