Navigating Digital Transformation to Propel Fintech and Retail Growth
Challenge:
In 2020, as consumer behavior was rapidly shifting, Snap Finance needed to transform its digital experience across all channels to re-engage existing customers and drive sales for their key merchant partners. They also needed a revamp of their marketing and process workflows to ensure compliance, better tracking, and the creation of high-impact creative content.
Approach:
Chameleon Collective leveraged best practices in creative workflow, marketing automation, and digital personalization to create and implement highly personalized emails, SEM, display ad retargeting, and optimized landing pages on a tight timeline, thereby updating and automating Snap’s marketing strategy.
Impact:
Chameleon Collective’s efforts led to record Q4 results for Snap Finance and its partners, surpassing 2020 goals. During Black Friday week alone, the Snap website saw customer applications increase 200% over their best week ever. Building on this success, Snap’s leaders commissioned Chameleon Collective for new cutting-edge B2B marketing, PR overhaul, and the development of full creative deliverables. Chameleon Collective also assisted Snap in recruiting top-tier talent for their internal marketing and sales teams.
