Skincare eCommerce & Marketing Recruiting

Skincare eCommerce & Marketing Recruiting

Two black tubes of Anthony shave products are displayed on a white platform, framed by green foliage in the background, ideal for eCommerce marketing. The front tube is labeled "Shave Cream" and the rear tube is labeled "Shave Gel." Both tubes are 177 ml (6 fl oz) in size, perfect for your skincare routine.

Case Study

Leadership Recruitment Boosts eCommerce Growth at Anthony

 

Challenge:

Anthony, a male skincare brand with a 20-year legacy, was poised to pivot to a digital-first strategy. To execute this transformation, they needed to hire a CMO who could establish the digital vision, formulate a long-term roadmap, and subsequently lead the brand’s direct-to-consumer (DTC) growth.

Approach:

Chameleon Collective was tasked with recruiting the right talent for this critical role. We sought a candidate with extensive experience in leading a digital transformation within the beauty sector, comfortable with elevating a smaller brand to new heights. Our team identified the perfect match in a dynamic professional from Creed, another beauty brand that had successfully undergone digital transformation.

Impact:

The newly recruited CMO joined Anthony in early 2021, and under her leadership, the brand experienced substantial growth on their Shopify platform, coupled with significant increases in conversion rates. This recruitment success fostered a robust relationship with Anthony’s leadership team, leading to further collaboration in hiring talents for the Paid and CX fronts.

Related Chameleon
Team Members

Elise de Saint Didier

Elise de Saint Didier

Partner | Executive Recruiting

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