On graduating from Cambridge University, Ray began his career in Strategic Consulting with Arthur Andersen’s Business Consulting practice in London. As a Senior Consultant in their Information and Software Services division he led assignments with several B2B clients.
After earning his MBA from Kellogg, Ray led Thomson-Reuters’ expansion into global markets – including sales, marketing and account management for Europe, Latin America and Asia-Pacific. Through creative partnering with prospective customers, he was able to launch an online, legal research service in Hong Kong that doubled forecasted sales while spending less than 40% of the allocated marketing budget.
Since then Ray has taken on multiple B2B challenges in sectors as diverse as Education, Ag Tech and Healthcare. His EDU experience covers Childcare (The Learning Experience), K12 School Networks – Private (Meritas) and Charter (Charter Schools USA & Great Hearts Schools), School Learning Solutions (Houghton Mifflin Harcourt) and Higher Education (Kaplan University).
Ray specializes in bringing breakthrough thinking to B2B situations – often leveraging learnings from his roles in B2C sectors.
His consistent ability to deliver outstanding results for his clients is a reflection both of his mastery of the science of marketing and the creative flair that he brings to positioning/messaging.
