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Fractional Publicity Manager

In the dynamic world of business, companies often desire a transformative boost to their growth trajectory. This is where Chameleon Collective steps in as a Fractional Publicity Manager, to supercharge your brand’s visibility and reputation.

We are not your typical traditional agency; we are a collective of high-achieving independent thinkers, each skilled in specific verticals, primed to deliver practical solutions for your growth and retention needs. Our unique model offers you direct access to industry-leading talent, with a proven track record of outstanding performance at top agencies, consultancies, and Fortune 500 companies.

Chameleon Collective’s Fractional Publicity Manager service is designed for businesses seeking to navigate the evolving landscape of public relations without the hefty overheads of an in-house team. Our mission is simple yet profound: to challenge and transform how businesses win and retain customers. We are the antidote to antiquated agencies and consultancies, offering a cutting-edge approach to publicity management that yields meaningful and lasting success for our clients.

As a Fractional Publicity Manager, our role is to seamlessly integrate into your organization, driving change from within. We collaborate with you to craft a bespoke publicity strategy, harnessing the power of media and influencers to elevate your brand’s profile. We don’t just manage your publicity; we revolutionize it. Our experts take the reins, identifying opportunities, crafting compelling narratives, and fostering relationships with key media outlets and influencers. We work in tandem with your team, building capabilities that last long after our exit – because our clients’ success is our success.

Working with us, you’ll also have access to an extensive network of experts across our five Practice Areas: Branding, Marketing, Customer Experience, Commerce, and Sales. Each of these areas brings a unique set of skills and expertise, all focused on driving transformation within your organization. Our approach is holistic, ensuring that your publicity strategy is aligned with your overall business objectives and brand values.

Our Fractional Publicity Manager service is just one of the many transformative solutions we offer at Chameleon Collective. It fits perfectly into our broader service offering and is a key component of our unique business model. As part of our ‘Lead’ division, this service reinforces our commitment to providing clients with expert leadership to guide them through transformational times. Whether you need support in branding, marketing, customer experience, commerce, or sales, our collective of industry-leading talent is ready to partner with you. We are more than just a consulting firm, we are a collective of ambitious, high-performing business leaders committed to driving meaningful change. At Chameleon Collective, we don’t just transform businesses, we reframe, advance, and upgrade them for sustained success.

In today’s uncertain economic climate, our Fractional Publicity Manager service offers a practical, cost-effective solution for businesses seeking to bolster their brand’s visibility and reputation. With Chameleon Collective, you’re not just hiring a service; you’re partnering with a collective of transformative thinkers, dedicated to your success. We are Chameleon Collective: Transforming business, one company at a time.

Experts from
the Collective

Thorsten Rhode

Thorsten Rhode

Global Marketing Director

Casey Knox

Casey Knox

Partner | Digital Marketing

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.


Connecting on a deeper level with your audience.

PR For Relaunch


What is a Fractional Publicity Manager?

A Fractional Publicity Manager is a specialized consultant who helps businesses with their publicity and public relations efforts on a part-time or project basis. They work with clients to develop and implement effective strategies to increase brand visibility, manage media relations, and generate positive publicity.

What are the responsibilities of a Fractional Publicity Manager?

A Fractional Publicity Manager is responsible for creating and executing publicity campaigns, managing media relationships, writing press releases and media pitches, securing media coverage, monitoring and analyzing media coverage, and maintaining a positive brand image for the client.

How can a Fractional Publicity Manager help my business?

A Fractional Publicity Manager can help your business by increasing brand visibility, generating positive media coverage, managing crisis communications, enhancing your reputation, and positioning your business as a thought leader in your industry. They have the expertise and experience to develop effective publicity strategies tailored to your business goals.

What industries do Fractional Publicity Managers specialize in?

Fractional Publicity Managers can specialize in various industries, including technology, healthcare, consumer goods, finance, and more. They have the knowledge and understanding of industry-specific media landscapes and can tailor their strategies to effectively reach your target audience.

How do Fractional Publicity Managers measure success?

Fractional Publicity Managers measure success by tracking media coverage, monitoring brand mentions and sentiment, analyzing website traffic and engagement, and evaluating the impact of publicity efforts on business goals such as increased brand awareness, customer acquisition, and revenue growth.

Can a Fractional Publicity Manager help with crisis communications?

Yes, a Fractional Publicity Manager can help with crisis communications. They are experienced in managing and mitigating negative publicity, developing crisis communication plans, and effectively communicating with stakeholders during challenging situations to protect and enhance your brand reputation.

How do Fractional Publicity Managers work with traditional agencies?

Fractional Publicity Managers can work alongside traditional agencies to complement their services. They bring specialized expertise and focus on specific areas such as media relations, content creation, or crisis communications. This collaboration ensures a comprehensive and strategic approach to public relations and publicity.

What sets Chameleon Collective’s Fractional Publicity Managers apart from traditional agencies?

Chameleon Collective’s Fractional Publicity Managers stand apart from traditional agencies with their practical and results-driven approach. They are independent thinkers and specialists in their respective verticals, offering personalized and tailored solutions that prioritize meaningful and lasting success for clients.

How can I benefit from partnering with a Chameleon Collective Fractional Publicity Manager?

By partnering with a Chameleon Collective Fractional Publicity Manager, you can benefit from their expertise, industry knowledge, and extensive network of media contacts. They will work closely with you to develop and execute effective publicity strategies that align with your business goals, driving brand visibility, reputation enhancement, and customer acquisition.

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