For Tavis Salazar, a Senior Brand Executive and UX/Creative Director with over 30 years of experience, the drive for artistic expression has always fueled his work. His career is built on helping brands connect with audiences through innovative UX, thoughtful brand strategy, and impactful creative direction.
Specializing in interim leadership, Tavis partners with agencies like Barker NYC, GlueIQ, and Grizzly, seamlessly integrating into their teams to provide strategic guidance and execute high-level client work. At Barker NYC, he served as a Fractional Brand Strategist and UX/UI Director, leading client engagements, crafting brand and UX strategies, and delivering polished UX/UI designs. Working with GlueIQ, Tavis acted as a UX Strategist, ensuring top-tier execution on major accounts and aligning with the agency’s workflow. At Grizzly, he took on dual roles as UX Strategist and Engagement Lead, contributing to project strategies, client deliverables, and key presentations.
Tavis’s ability to quickly adapt to diverse agency environments and lead teams from concept to completion has made him a trusted resource for delivering results. His visionary instincts, collaborative leadership style, and commitment to excellence ensure all work not only meets deadlines but exceeds expectations while resonating with target audiences and driving measurable success.
