Social Media Strategist
Kaddie has thirteen years of marketing experience which began with a classical CPG upbringing at Dannon and Hill’s Pet Nutrition (Colgate) where she focused on brand management and product development. She led product development teams at Hallmark Cards focusing on new growth markets and maximized store sales as a retail merchant for Hallmark Gold Crown Stores. Kaddie found her passion for digital & social media as Digital Marketing Director at Kaplan North America where she led digital media strategy for clients including Kaplan’s test prep and professional education brands as well as other university partners. Kaddie has an MBA from Pepperdine University and an undergraduate BA degree in Marketing from Kansas State University.
At Chameleon, Kaddie works across organic and paid social media. She brings a strong strategic perspective to her engagements and considers the full consumer experience as she crafts social media strategies.