Thorsten Rhode has successfully built, expanded and reshaped marketing departments and strategies by analyzing markets, mapping processes, and transforming teams. He relishes looking beyond marketing – to operations, R&D, market research, and, of course, sales. Applying learnings from one industry in another, getting inspiration in unusual places and looking to improve constantly … are all part of his modus operandi.
Be it as a consultant or an interim leader, in B2B or B2C-settings, in Europe and the US, Thorsten has helped companies realize their market potential. He lets the audience (aka: customer) be the guide – based on research, data, observation and the overarching goal to build a differentiated product, working with Sales, R&D, Production, etc.
He has diverse industry experience acquired in global advertising agencies, as a consultant as well as a marketing leader on the client side – working with (and for) companies such as: Procter & Gamble, Eastman Kodak, The Walt Disney Company, Taylormade Adidas, Topro Industries, MATTEL, or DELL. Based on this background, Thorsten views marketing as a business development tool – applying the 80/20-rule, i.e. 80% of the marketing investment should be measurable, with the balance going towards branding and awareness.
