Thorsten is an internationally experienced, hands-on strategist who bridges the gap between high-level C-suite objectives and the granular execution required for growth. With over 25 years of experience, Thorsten excels at defining new categories, launching products in competitive markets, and accelerating point-of-sale velocity. His core toolkit combines data-driven decision-making with cutting-edge technology, including a recent focus on leveraging AI to unlock new opportunities.
Ehrmann SE (Dairy):
Beta-tested on-line dashboard for and with ibotta (a relatively unknown start-up at the time) leveraging real-time data to launching innovative entry in the competitive Greek Yogurt market.
TaylorMade Adidas:
Led successful agency pitch for US$1M myTaylorMade.com, an interactive golf-learning tool (e.g. combining GPS- & RFID-technology and web-based instruction).
CON-CRĒT Creatine HCl:
Leveraged AI to accelerate market research in core and adjacent product categories. The analysis identified a shortlist of promising, “stackable” ingredients as well as innovation “beyond product” in the form of tech solutions for personalization to drive brand loyalty.
Thorsten combines his analytical approach with a “human-in-the-loop”-sensitivity to ensure differentiation and creativity are rooted on a strong foundation.
