Tom is a 17-year marketing veteran with a deep specialization in e-commerce SEO. Tom helps brands build their Organic Search channel to generate revenue, not just traffic.
Over his career, Tom has worked with e-commerce brands of many types including D2C, CPG, fashion, B2C, pet, industrial products, and technology. Notable past clients include 1-800 Contacts, Francesca’s, and Sunless. Examples of SEO wins include:
– SEO audit and optimization leads to a 31% increase in sales from organic search (e-commerce site with 350,000 products)
– SEO audit and optimization drives 11% increase in organic search revenue (e-commerce site with 8 million products)
– SEO content strategy opening up a new pipeline of net-new traffic and driving 221% increase in e-commerce sales from organic search blog visitors
Tom’s approach to e-commerce SEO is to identify immediate opportunities for growth while building a strategy and plan to drive continued revenue well into the future.
