All case studies

Brian Beise

Case studies delivered through Chameleon Collective.

Interim CMO

Consumer Goods (CPG)

Interim CMO

Doubled revenue, grew eCommerce 70%, and expanded distribution, leading to successful acquisition by Procter & Gamble in under 6 months.

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Interim Digital Revitalization

Healthcare & Life Sciences

Interim Digital Revitalization

Chameleon Collective embeds an interim marketing manager at Anova Fertility, growing its social following across platforms.

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Ascendance in the US Insurtech Landscape

Technology & Software

Ascendance in the US Insurtech Landscape

A US brand and PR push lifts Novidea's media share of voice and fuels a $50M Series C.

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Distinct Branding Creation

Food & Beverage

Distinct Branding Creation

Created brand identity and positioning for celebrity coffee venture, launching in LA and Las Vegas retail and hotel channels.

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Novidea brand voice & digital revitalization

Technology & Software

Novidea brand voice & digital revitalization

Discovery sessions sharpen Novidea's brand voice into fresh website content and a corporate video.

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Marketing Manager Placement

Healthcare & Life Sciences

Marketing Manager Placement

Interim leadership built VIP's in-house marketing function, scaling social followers 10–18× and delivering 43 design projects across 38 practices in

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Curly Maps brand & UX redesign

Technology & Software

Curly Maps brand & UX redesign

Chameleon gives Curly Maps a cohesive brand and a redesigned user experience for finding curly-hair stylists.

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Swerve Fitness brand & digital relaunch

Human & Personal Services

Swerve Fitness brand & digital relaunch

Chameleon shapes Swerve Fitness's brand and website around its team-based live-streamed cycling model.

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Curl Vision salon website & conversion funnel

Human & Personal Services

Curl Vision salon website & conversion funnel

Chameleon builds Curl Vision a focused website that showcases its under-an-hour curly-hair cuts and converts visitors into clients.

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Crafting a Brand That Puts Vets and Pets First

Healthcare & Life Sciences

Crafting a Brand That Puts Vets and Pets First

Chameleon builds VIP a corporate brand identity around its belief that happy vets mean better pet care.

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SaaS Solution Brand Identity and Marketing Collateral

Technology & Software

SaaS Solution Brand Identity and Marketing Collateral

Empowered Buildings, a new SaaS and engineering company, faced a daunting challenge: launching their brand in a crowded and competitive market.

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Empowered Buildings brand identity & sales deck

Technology & Software

Empowered Buildings brand identity & sales deck

Launched a SaaS company with full visual identity, voice and tone, and a sales deck that differentiated them in a crowded marketplace.

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SteadyIQ Income Passport messaging & website

Technology & Software

SteadyIQ Income Passport messaging & website

A sharpened message and new website convey SteadyIQ's Income Passport to gig workers and partners.

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Sculpting Anova's Distinct Digital Identity

Healthcare & Life Sciences

Sculpting Anova's Distinct Digital Identity

Anova, a Canadian fertility clinic, gets a brand and website overhaul that lifts conversion and patient intake.

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Mapping Dojo's Data-Driven Destiny: A Design Expedition

Design & Creative Services

Mapping Dojo's Data-Driven Destiny: A Design Expedition

Chameleon builds Dojo a distinct visual brand and sales assets that explain its real estate and workforce data insights.

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Translating Tech Talk into Tangible Triumphs

Technology & Software

Translating Tech Talk into Tangible Triumphs

Chameleon positions Dojo's workplace-management AI with a brand guide, homepage, and case study that make its value clear.

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Crafting a Gaming Brand with Depth and Authenticity

Entertainment & Sports

Crafting a Gaming Brand with Depth and Authenticity

Design thinking shapes Magic Soup Games' brand narrative, visual identity, and messaging framework.

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