Private Equity Portfolio Operations
Pre-acquisition marketing strategy for RFE
RFE Investments was evaluating the acquisition of a Mosquito Squad franchisee operating in 26 Northeast territories.
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Advertising & Communications
Media Strategy
Chameleon places PMI's advocacy message in outlets that previously resisted tobacco advertisers.
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Human & Personal Services
Alta’s Smarter Scale-Up: Fix First, Brand Later
Alta Pest Control had grown fast—mostly through door-to-door sales, acquisitions, and bottom-funnel marketing.
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Retail & eCommerce
Digital Strategy
CRO work spiked conversion rates 7–15% week-over-week, amplifying marketing yield without increasing budget.
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