All case studies

Michelle Barry

Case studies delivered through Chameleon Collective.

GEF Capital fund launch PR campaign

Financial Services

GEF Capital fund launch PR campaign

Private equity firm GEF Capital had never executed a public relations campaign in the U.S., resulting in low brand awareness.

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Ascendance in the US Insurtech Landscape

Technology & Software

Ascendance in the US Insurtech Landscape

A US brand and PR push lifts Novidea's media share of voice and fuels a $50M Series C.

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Stellar Cyber's RSA media strategy

Technology & Software

Stellar Cyber's RSA media strategy

Stellar Cyber had fired four PR agencies in three years.

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Novidea brand voice & digital revitalization

Technology & Software

Novidea brand voice & digital revitalization

Discovery sessions sharpen Novidea's brand voice into fresh website content and a corporate video.

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Website Overhaul

Technology & Software

Website Overhaul

A website overhaul with new navigation and faster pages lifts theEMPLOYEEapp's conversions and engagement.

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170+ media hits for a cybersecurity relaunch

Technology & Software

170+ media hits for a cybersecurity relaunch

Chameleon Collective runs PR for Allure Security's relaunch, landing coverage in Forbes, USA Today, and more.

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Building a Digital Marketing Presence

Technology & Software

Building a Digital Marketing Presence

Chameleon builds Flow.io's website and content program, growing overall traffic 48% and organic traffic 84%.

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Printing Services PR Campaign

Advertising & Communications

Printing Services PR Campaign

Earned 170M media impressions and drove 161K visitors to the site through pop-up events celebrating small businesses.

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Retail Industry White Paper

Entertainment & Sports

Retail Industry White Paper

Chameleon designs and launches CommerceNext's Oracle-sponsored eCommerce benchmarking study, earning coverage in 25+ media outlets.

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Snap Finance digital transformation & ABM

Financial Services

Snap Finance digital transformation & ABM

An interim CMO and ABM strategy reform Snap Finance's digital presence and B2B pipeline.

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PR Transformation Journey

Private Equity Portfolio Operations

PR Transformation Journey

A PR launch earns Snow Peak Capital 22 articles and 50 million impressions for its first acquisition.

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Reshaping Communication Strategy

Financial Services

Reshaping Communication Strategy

Empathetic messaging positions Reframe Financial's long-term care insurance for GenX and Millennials.

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