Professional Services
Branding Identity
Industry stalwart Bob Shaw aspired to grow his innovative brand of companies, Engineered Floors.
EF Contract Flooring
The Challenge
Industry stalwart Bob Shaw aspired to grow his innovative brand of companies, Engineered Floors. He sought a distinct and robust identity for EF Contract and required enhanced promotion for the sister company, J+J, in trade media.
Our Approach
Chameleon Collective stepped in to breathe life into Bob Shaw's vision. For EF Contract, we devised and penned their inaugural culture book, defining and cementing their brand voice. Collaborating closely with design professionals, we orchestrated an array of implementations, spanning web, print, and brand collateral. We didn't stop there - we took it a notch higher, unveiling the brand's premiere NeoCon showroom. J+J was not to be left behind; we birthed "Shift", a quarterly publication which not only showcased their remarkable products but also painted vivid scenarios of them in innovative settings.
The Impact
Our strategic and creative interventions solidified EF Contract's footprint in the industry, with a clearly defined identity and an engaging brand voice that resonated across diverse platforms. Meanwhile, "Shift" magnified J+J's presence in trade media, spotlighting the brand's innovative products and fostering a renewed enthusiasm and vision among its audience.
"This is really clever. And it fits really nicely, the threads can evolve with ideas we've been exploring and evolve together, into a really compelling brand story." – VP of Marketing
The Work
Featured Expert
The Chameleon who led this engagement.
Client Quote
“This is really clever. And it fits really nicely, the threads can evolve with ideas we've been exploring and evolve together, into a really compelling brand story.”
Practice Areas
Brand Identity