Building A Bridge To The Future With Next To Nothing

A team of expert Chameleon creatives was assembled that immediately began taking stock of existing resources, listening to the urgent needs of Suave's marketing leadership, and concepting new creative content from aging assets. In the process, Chameleon's team helped inspire an instant shift in Suave's brand tone-modernizing and beautifying it with cleaner visual design and clever, colloquial copy. Starting with Dollar General in-store displays, Chameleon's involvement quickly ballooned into larger expressions with several different digital advertising campaigns, new TV national spots miraculously salvaged from near-unusable video footage, and stunning displays in the mecca of American advertising: Times Square.

Consumer engagement with the content exceeded expectations, and even in the midst of a fast transition, saw increases in product sales. Under Chameleon Collective's watch, Suave's 87-year reputation for dependability didn't falter. From Dollar General to Times Square: showcasing the adaptivity and agility that defines the Collective, our team stood in the gap for Suave's iconic brand and built a bridge to the future-from next to nothing.