Retail & eCommerce
A Digital Platform to Match Hirshleifers In-Store
Chameleon designs and builds Hirshleifers a digital platform that brings its in-store curation and discovery online.
Hirshleifers
The Client
- Company
- Hirshleifer'S, Inc.
- Website
- hirshleifers.com
- Industry
- Retail
- Headquarters
- united states
- Employees
- 51-100
About Hirshleifer'S
Hirshleifer's is a luxury multi-brand fashion retailer offering high-end designer clothing, shoes, handbags, and jewelry. Operating both e-commerce and physical retail, they carry prestigious brands including Chanel, The Row, Phoebe Philo, Celine, Saint Laurent, Rick Owens, and others.
The Challenge
Hirshleifers, a major retailer, was focused on its physical store and social media, with less emphasis on eCommerce. Seeing the untapped potential and the need to stand out from competitors, it wanted an exceptional digital experience for both existing customers and a wider audience.
Our Approach
Chameleon Collective developed a digital strategy and worked with Hirshleifers to execute it, including the design and development of a new digital platform. It combined inspirational lifestyle imagery, brand discovery, and effortless shopping with a hub for collaborations, events, and Hirshleifers' unique offerings, conveying the store's distinct curation while letting individual products and brands shine.
The Impact
The platform gives a fresh view of the Hirshleifers brand universe, letting customers explore collections on their own terms much as they would in store. Digital building blocks that echo the physical space create engaging experiences across media and show the full product range. By complementing the in-store experience online, the work set Hirshleifers apart in digital retail and strengthened customer engagement and reach.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Product Roadmap ManagementCustomer Engagement StrategyE-Commerce