Manufacturing & IndustrialRetail & eCommerce
Go-To Market Strategy
Secured early-stage seed capital and filled Q1 business pipeline to highest level for women-owned cannabis contract manufacturer.
THE GALLEY®
The Client
- Company
- The Galley
- Website
- thegalley.com
- Headquarters
- US
About The Galley
The Galley is a premium kitchen fixtures manufacturer known as the creator of the 'kitchen workstation' category — an integrated sink, faucet, and accessory system for prep, cooking, serving, and cleanup. The company sells through a network of showrooms and dealer/partner channels rather than pure DTC, positioning itself as a design-forward, functionally…
The Challenge
The Galley, a women-owned Cannabis Contract Manufacturer, pioneers the shift in the cannabis industry by producing health-conscious, eco-friendly cannabis products. Based in Santa Rosa, California, the Galley sought capital to expand its over 80,000 square-foot facility and needed to secure Letters of Intent (LOI's) for purchase orders from brands looking to produce Cannabis and Hemp products. The challenge lay in securing early-stage seed capital and establishing a robust go-to-market strategy to connect with brands interested in manufacturing Cannabis and CBD + Hemp products for the Californian market.
Our Approach
Chameleon Collective facilitated high-level introductions to accredited capital sources experienced in funding the licensed Cannabis industry, supporting the Galley in their bid for early-stage seed capital.
Leveraging its network of super connectors, Chameleon Collective managed to identify a good fit for the Galley's capital investment needs.
For the go-to-market strategy, Chameleon Collective compiled a list of licensed growers in both Northern and Southern California and initiated a strategic outreach program. The Galley's founders, who have strong ties to the Santa Rosa Cannabis culture as founders of the Derby Cannabis Bakery, were able to use these connections to meet their business pipeline goals for the first quarter.
The Impact
The Galley successfully filled its first-quarter business pipeline to the highest level, signaling a promising start to their operations. With the efficient execution of the go-to-market strategy and the acquisition of early-stage seed capital, the Galley was able to drive forward its plans to manufacture an expansive range of Cannabis and Hemp products, strengthening its presence in the industry.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Positioning StrategyGo-to-Market Strategy