In 2023, many websites and e-commerce stores are starting to see a downward trend in their conversion rates. If you are one of them, but are unsure where to start to improve them, a Conversion Rate Optimization (CRO) audit could be the solution you’ve been searching for.
Before we dive in, you may be asking “What is a CRO Audit?” Simply put, a Conversion Rate Optimization Audit is a comprehensive analysis of a website or landing page that identifies areas or elements that can be improved in order to increase conversion rate.
However, you don’t need a dismal conversion rate in order to assess your website for conversion optimization. No website is perfect and can always be improved. Here are 7 lesser-know reasons why you may want to audit your website for CRO:
1. Reduce Customer Acquisition Costs (CAC):
When your conversion rate increases, not only does your revenue grow, but you simultaneously become more efficient with your customer acquisition costs as you are now gaining more customers with your marketing spend. Bonus!
2. Identify New Areas of Growth:
Underperforming SEM & Social campaigns are often mislabeled as low intent and left to the side. However, a CRO Audit may identify them as growth opportunities because they are lacking a targeted and relevant landing page that resonates with the user. This can also apply to low-performing e-commerce product pages.
3. Set Priorities for the Quarter/Half Year/Year:
A CRO audit is a great way to help you set priorities for the year ahead. By identifying which areas of your website need the most attention, you can align your efforts and budget on the areas that will have the biggest impact on your conversion rate.
4. Prep for Holiday Season:
There’s no better way to ensure if your e-commerce store is primed for the holidays. A CRO audit assesses the full customer journey, finds the gaps in the shopping experience, and identifies opportunities to improve your e-commerce conversion rate. The sooner you get started, the more prepared your store will be.
5. Inform a Website Redesign:
While most CRO professionals warn against the risks and pitfalls of a redesign, for some cases, it is the best approach. And if you’re planning to redo your website, do not attempt to redesign without a thorough CRO audit. An audit will provide invaluable insights into what’s working and what’s not on your current website. This way, you can ensure that your new design will not discard the important elements that your users relied on, highly mitigating the risks involved in a site redesign.
6. Generate Ideas for AB Testing:
If you’re actively experimenting on your website but have hit a wall for ideas or need direction on high impact opportunities, a CRO audit is the perfect way to supercharge your efforts and get an outsider’s perspective.
7. Annual Tune-up:
Just like a car needs regular maintenance to keep running smoothly, your website needs regular check-ups to ensure it’s performing at its best. A CRO audit can help you identify areas of your website that need improvement and make sure you’re not missing any opportunities to increase conversions.
As a leader in digital marketing and e-commerce strategy, Chameleon Collective has extensive experience in conducting successful CRO audits for clients across a range of industries. Our team of experts has a deep understanding of the factors that influence conversion rates, and we use a data-driven approach to identify opportunities for improvement and implement effective solutions. With our guidance, you can increase your website’s performance and achieve your business goals. Contact us today to learn more about our conversion rate optimization services and how we can help take your business to the next level.