Jeff is an Ecommerce and Conversion Rate Optimization (CRO) expert that has been designing, testing, and supercharging websites and landing pages for over 15 years. He has worked with startups to Fortune 500s to improve their conversion rates, deliver higher KPIs, and drive incremental revenue growth.
In Ecommerce, he’s optimized various shopping experiences, carts, and checkouts to bring in huge sums of unrealized potential revenue for clients. At Melissa and Doug, he developed and managed a conversion optimization program that brought in an estimated extra $3.5 million in one year. For Francescas, he researched and delivered an extensive conversion audit that outlined key improvements and user roadblocks so they could optimize their website before the holiday season.
Jeff has passion making every website better by combining his love for design and creativity with data-informed hypotheses and rigorous A/B testing.