Ivonne Azurdia

Expert in copywriting, brand tone development, messaging, storytelling, and content ideation/creation with a decade of agency experience.
A person with long dark hair wearing a blue beanie with a patch that reads "Max's Kansas City" and a black shirt. Ivonne Azurdia is looking directly at the camera with a neutral expression, and the background is plain white.

Ivonne

Additional Details

As an Interim Creative Director, Ivonne works closely with leadership teams, in-house marketing teams, and designers to help clients communicate and connect with their customers through thoughtful, current, and engaging messaging. During her career, Ivonne has worked with several global and local brands such as; Remy Cointreau, Blink Fitness, Atlantis Resort, Coca-Cola, and Bugaboo. At Blink Fitness she led a small team of designers and copywriters to create branded digital content for internal and external marketing needs, ensuring the storytelling aligns with business goals and consumer insights.

Prior to embarking on the world of Marketing and Advertising, Ivonne was co-founder of a Theater Company in Miami. She was also an acting member and resident playwright, penning and producing 9 plays, two of which won her awards for Best New Play

As a copywriter-based Creative Director with an acting and playwriting background, she finds that drilling down into the human condition to find the words, stories, and emotional hooks that resonate with people is the best way to communicate. Being a fan of pop culture, psychology, and strategy help bring a new and exciting perspective to her work and allows her to create nuanced connections with consumers.

When she’s not delivering best-in-class marketing materials and campaigns you can find her telling jokes at Comedy Clubs in NYC.

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Voyager Business Transformation

Digital Revamp

Strategic Growth Marketing

Blink Brand Awareness

Blink Fitness – In-House Creative Agency

Track Collection

Digital Product Launches

B2B & B2C Websites

Global Multi-Lingual Wordpress Website

Email Strategy Overhaul

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