As a seasoned licensing strategist, Kim leverages over 25 years of experience in consumer products to craft impactful licensing programs that elevate brand narratives and drive profitability. Her extensive background includes creative execution with licensing partnerships ranging from Pantone to The World of Eric Carle to negotiating licensing deals across diverse categories from Makeup to Music, bringing a unique perspective as a former licensee who identifies and executes high-value partnerships. Kim has effectively led initiatives focused on enhancing consumer awareness, notably in collaborations aimed at driving sustainable practices within the industry. With a strong foundation in digital-first marketing and DTC strategies, she possesses a comprehensive view of licensing that encompasses both traditional deals and innovative brand collaborations, ensuring alignment with core brand values and strategic goals.
