Alex Hultgren’s career spans 20+ years of executive roles in corporations and agencies. Alex has expertise across the full spectrum of marketing – from strategy & planning to advertising & loyalty – in key industries, including automotive, manufacturing, retail, financial services, SaaS, insurance, technology, education, business services, and publishing.
Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers, clearly articulating how you can solve their problems, and deliver superior products and customer service to convert those customers into loyal advocates.
Alex spent a notable amount of his career at the Ford Motor Company, holding key roles such as leading the customer service digital team in North America to increase customer loyalty throughout the vehicle lifespan. Alex also served as Director of Marketing at Polaris, leading the Victory Motorcycles team and repositioning the brand to revitalize the dealer base. He also has agency-side experience as Vice President and Executive Media Director from the leading media firm Haworth Marketing + Media, where he co-led the 80+ team on the Walmart account.
Alex holds an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
