With 10+ years of experience in mobile app advertising, Ben is a seasoned performance marketer who bridges the gap between high-level growth strategy and technical execution. He brings a “whatever it takes” mindset to user acquisition, prioritizing experimentation to scale digital ad programs more quickly.
His expertise spans the full digital landscape, including Google, Meta, Apple Search Ads, TikTok, and Programmatic Display. He provides the strategic foundation for digital advertising programs—from optimizing account structures and granular targeting to directing creative strategy. He offers a combination of senior-level vision and the hands-on technical mastery required to build and launch high-performing campaigns from the ground up.
He is adept at translating complex performance metrics into actionable insights for senior leadership. He has worked with multiple mobile app analytics tools to measure paid performance including AppsFlyer, Branch, and Amplitude.
