Chris helps companies solve growth marketing challenges with full-funnel customer acquisition programs developed over his two decades of primarily D2C ecommerce experience.
Chris cut his teeth in-house, leading the customer acquisition programs for change of behavior brands (Thrive Market, Tradesy, Shoedazzle, GameFly) through go-to-market planning and data driven decision making leading to revenue growth. Then, joined Snapchat as a new challenge to influence the product strategy of their ad platform for performance marketers. Last, led strategy of two growth agencies (Within and Two Nil) before becoming an Interim Head of Growth.
The two most common scenarios that he fulfills are as follows:
1. Interim Growth Marketing Officer. Clients get immediate leadership relief when he steps in to fill the void of their prior head of marketing and or in advance of hiring one full-time. Recently, contributed to growing a luxury fashion’s ecom business by 32% YoY from a flat investment.
2. Growth advisor to leadership. Helps brands solve challenges between leadership, marketers, and agencies by assessing their marketing program, strategy, data, processes, and people. Helped scale a platform by 40% from efficiency gains by changing media agency, measurement, and processes.
