Michelle Nielsen is a senior marketing leader and brand strategist with more than two decades of experience supporting B2C and B2B organizations through periods of transition, growth, and operational change. She focuses on helping leadership teams clarify priorities behind a unified brand position, align cross-functional work, and establish processes that support consistent, efficient execution.
With expertise across brand strategy, consumer insights, and integrated marketing, Michelle partners closely with executives to build planning frameworks, communication tools, and the cross-functional relationships needed for teams to work together effectively. She is a connector and mentor who brings brand, product, digital, sales, and creative partners into shared conversation—helping organizations operate with clarity, collaboration, and a collective understanding of goals. She is also a roll-up-your-sleeves leader who moves seamlessly from executive strategy into hands-on work, including copywriting, creative development, and day-to-day team support.
Her recent work spans several industries and CPG brands, where she has overseen annual planning, cross-team alignment, PR and communications strategy, and integrated marketing initiatives during leadership and organizational transitions. She has managed complex agency RFPs—and led competitive and consumer insight development, creative direction, and national campaign management. Her approach balances executive-level strategy with practical execution, giving teams consistent support and tools to work effectively.
Michelle has partnered with global brands including but not limited to: Johnson & Johnson, Wedgwood, Columbia Sportswear, Macy’s, Martha Stewart, The Rockettes, CON-CRET, WMT Digital, and Colombian Coffee.
