Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands.
His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce.
Rick’s unique strength comes from his leadership experience at top CPG companies like Johnson & Johnson and Kraft, combined with his more recent success in scaling digital-native challenger brands such as Kate Farms, Scotch Porter, and Boldify.
He has deep experience in beauty, skin care, hair care, personal care, OTC, nutrition, and food.
His accomplishments include accelerating Kate Farms growth 4X while improving marketing efficiency, turning the Johnsons Baby brand from declines to growth through a complete brand relaunch, and scaling Boldify, the #1 Amazon hair treatment brand, into retail distribution at Target and Walmart.
