Michelle is a brand strategist and marketing leader with a focus on creating clarity and focus for brands, developing the tools and systems that not only inspire creative teams to bring the brand to life but also guide business and product development. Her work helps brands articulate an ethos that guides culture, operations, aesthetics, and experience. Michelle is well-versed in managing all aspects of brand development, from conducting ethnographic and quantitative consumer research to brand positioning, architecture, and articulation to brand identity creative briefings and creative team management.
Michelle is a team player who fully immerses herself in a brand, working closely to not only oversee projects but also collaborating with creative teams to put pen to paper to deliver memorable marketing campaigns. With over 20 years of experience across dozens of industries, she is an adaptable and multi-faceted team leader, who has had the pleasure of working with talented teams on brands such as, but not limited to: Martha Stewart, Johnson’s Baby, The Rockettes, Cablevision, Jagermeister, NY Knicks City Dancers, Columbia Sportswear, Riaz Capital, Artthaus Studios and Telestream.
