Rick is a seasoned senior innovation leader with the unique combination of classical marketing experiences from Fortune 100 companies with experience in high-growth DTC brands. He has over 20 years building product innovation pipelines, translating consumer insights into innovative product ideas for 12 different brands and 30 product categories. He’s received external creativity training from leading innovation agencies like ?WhatIf! and Ideas2Go, helping to supercharge the ideas. He has delivered upstream idea generation, business case development, and cross-functional team leadership to develop and commercialize the launches. He also has deep experience partnering with all major retailers – Target / WalMart / CVS / Walgreens / Amazon – to understand realities of the shelf. Innovation outputs stretch from new claims on hero products to new forms/benefits to category expansion.
