Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands.
His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce.
Rick has deep experience in the personal care category. He was the marketing leader for the Johnson & Johnson $5B personal care portfolio of products with responsibility for growing brands like Listerine, Band-Aid, Johnson’s Baby, and Aveeno.
More recently he has been the Fractional CMO for Boldify (#1 hair care treatment on Amazon), Scotch Porter (#1 men’s beard care brand), and First Honey (fast-growing wound and skin care brand). He has also completed consulting assignments for Chapstick (#1 lip care brand) and Ph-D (#1 women’s health brand).
He understands this complex and dynamic category and brings a data-driven, consumer-centric approach to building beauty care brands and driving sales.
