Rob Gotlieb is a growth marketing leader with 20+ years’ experience helping digital and subscription start-ups and scale-ups move from 0→1 and scale profitably. He blends data-driven strategy with hands-on execution to connect innovative products with engaged communities.
At D2C app fitness brand Fiit, he transformed subscriber acquisition, driving a 79% increase in paid subscriptions and securing editorial visibility on the App Store. At Napster, he delivered 80% of UK subscribers through performance marketing, partnerships, and CRM, while leading multi-million-pound radio and TV campaigns. At Octave Health, he delivered the highest number of new bookings in company history and led several growth initiatives. He also improved mobile conversion by 15% through an ASO review across a video game portfolio.
Rob also launched a D2C operation for the Harry Potter franchise and delivered over 2 million app installs within 12 months. He also led the SEO and martech strategy that delivered 60% of registrations.
Rob builds strong marketing foundations for startups—defining brand identity, analytics frameworks, and early paid and organic programs. He’s fluent in funnel optimization, content and community development, and lean testing across Meta, Reddit, and TikTok.
Equally strategic and execution-minded, Rob excels at turning complex ideas into relatable, motivating stories that drive measurable growth and engagement.
