Rob has held senior digital growth marketing roles across entertainment, fitness and B2B specializing in building and monetizing highly engaged communities. He’s best known for his work at beloved brands including Harry Potter, Marmalade Games, Napster, and other membership and subscription related businesses, including a competitor to Apple TV+.
With a proven track record of driving growth and revenue over 20 years, Rob has deep expertise in improving every stage of the marketing funnel across paid and organic digital channels, CRM, SEO, and performance marketing.
Rob is very passionate about his work in creating profitable and scalable growth, delivering transformative results for brands seeking sustainable engagement and revenue. Rob has consistently delivered growth by using digital to build highly-engaged audiences, to deliver profit against commercial targets.
Rob has driven growth marketing functions for brands such as the Harry Potter Fan Club, where he delivered 24 million members and 2 million app installs within 12 months. Recently he engaged an audience of CEO’s to deliver a 5X increase in ticket sales for events company CogX , and also boosted revenues at subscription app Fiit by 79%.
