Carla is a consumer and market insights leader who helps teams understand who their customers are, what drives behavior, and where the real growth opportunities are. She blends rigorous analysis with practical, founder-friendly execution, building insight programs that scale from small budgets to enterprise-grade research, and turning findings into clear decisions across positioning, product/assortment, pricing, and marketing.
Her experience spans large consumer brands and high-growth startups, which makes her especially effective with teams that need clarity fast, don’t have an in-house insights function, or want a sharp outside perspective without a heavy agency model.
