Carla is a strategic marketing and insights leader with a track record of helping early- and growth-stage companies sharpen their story, understand their customer, and build the strategic foundation for real growth. Her career spans consumer brands, digital-first retailers, venture-backed startups, and SaaS platforms, giving her a rare combination of big-company rigor and small-company speed.
She has partnered with CEOs, founders, and cross-functional leadership teams to define brand positioning, build go-to-market strategies, launch new revenue channels, modernize marketing organizations, and develop the consumer and market insights needed for better decision-making. Carla draws on deep experience in analytics, customer behavior, merchandising strategy, and growth planning, gained through roles at companies like Old Navy, Gymboree, The Yes, Modern Citizen, Huckberry as well as other smaller, high-growth companies.
Known for her calm clarity, ability to turn data into crisp narratives, and talent for getting disparate teams aligned quickly, Carla brings an executive-ready perspective grounded in hands-on execution. She helps organizations focus, prioritize, and move faster, without the noise.
