VP or CMO – Financial Services

Akash

Additional Details

A data-driven and innovative leader of Marketing and Transformation, Akash helps Financial Services companies with critical marketing and digital needs, addressing the here and now while building for the future. Over 20+ years, Akash has created over $2Bn in value through sales growth at Guaranteed Rate, HSBC, Humana, and more.

As Head of Marketing for Humana’s $9Bn Pharmacy Solutions business unit, he created disciplined planning and processes while leading a 30+ person team. His analytical and forward-thinking leadership enabled Humana Pharmacy to achieve record growth: 10% CAGR vs. the prior 3%.

Before his healthcare experience, Akash led credit card marketing for several HSBC cards and was a financial services business consultant at Accenture. Here, he developed more robust consumer-centric digital experiences and performance marketing capabilities. This helped launch new credit cards in the US marketing, develop healthy acquisition for retail cards, and execute CRM strategies that drove ROI.

He can uniquely supercharge financial services company goals due to his balanced experience in the industry and at leading marketing companies, combined with his understanding of B2C and B2B marketing.

Akash has been a featured speaker at Northwestern University, Google Summit, and SXSW. He has a B.A. from the University of Illinois and an M.S. from Northwestern University.

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