Rob Gotlieb is a senior growth marketing leader with 20+ years’ experience helping early-stage and scaling digital businesses build sustainable customer acquisition and revenue growth across European markets.
Based in London, Rob works closely with founders and leadership teams to turn early traction into scalable growth across performance marketing, partnerships, subscription models, and community-led growth.
He has supported venture-backed startups and scale-ups across entertainment, subscription, wellness, creator platforms, and digital consumer services.
Highlights include:
• Launching and scaling Napster in the UK, helping establish one of Europe’s first digital music subscription businesses
• Driving European expansion for Rdio/Vdio through partnerships that delivered the majority of subscribers in key EU markets
• Supporting growth acceleration at companies including Fiit, Disciple Media, Banjo Robinson, and multiple early-stage digital ventures
Rob typically works with young companies to:
• Build scalable acquisition and retention engines
• Establish performance-led marketing infrastructure
• Improve CAC efficiency and conversion performance
• Prepare growth foundations for international expansion and future funding
He brings a practical operator mindset suited to founders and investors seeking measurable, capital-efficient growth.
