Liz delivers Sales Effectiveness and GTM advisory services in partnership with Mia Papanicolaou, helping organizations assess their current commercial function and build a stronger, more structured path to growth.
With more than 20 years of experience leading sales and account management teams across retail, education and software businesses, Liz has helped organizations move from reactive, feature-led selling to consultative outcomes-based approach. Her work focuses on identifying leading indicators, KPIs and motivating teams to reach and excel goals.
She brings a structured and quantitative approach to sales assessments, examining how sales teams are organized, how they pipeline, engage prospects, and where the gaps are between current performance and growth potential. Assessments surface actionable recommendations across pipeline management, sales messaging, channel strategy, and team readiness, prioritized by impact and feasibility.
How Sales Effectiveness is Supported
– Evaluate current commercial structure, sales motion, and pipeline management practices
– Identify gaps between inbound and outbound activity and develop a more formalized GTM approach
– Refine sales messaging and positioning to support solution-oriented conversations with key prospects
– Assess CRM utilization and recommend improvements to lead tracking, qualification, and reporting
– Define performance metrics and ramp frameworks to support team alignment
