Rob has 20+ years’ experience driving growth across the video games industry, delivering high-impact campaigns and engagement strategies that connect with millions of players and translate into commercial success.
A lifelong gamer, Rob brings a deep understanding of player behavior and community dynamics—enabling him to design experiences, content, and campaigns that resonate authentically and drive sustained engagement.
At Bossa Studios, Rob led the launch of 14 titles across PC, PlayStation, Xbox, and VR within two years—developing go-to-market strategies that combined platform partnerships, community activation, and performance marketing to maximise reach and conversion.
At Marmalade Game Studio, he led a full optimisation of app store presence across a portfolio of 10 games, driving a 15% increase in conversion rates and helping Monopoly reach #5 in Apple’s Paid Charts for 2022.
Rob has also worked at the forefront of esports and live gaming engagement with Excel Esports, where he led the company’s largest Twitch activation—delivering 180,000 concurrent viewers and reaching over 10 million gamers.
Beyond digital, Rob has delivered large-scale experiential activations in high-footfall environments, including leading the Harry Potter Fan Club presence at Back to Hogwarts at King’s Cross Station and managing Napster’s presence at Intel roadshows—designing physical experiences that convert audiences into active participants and customers.
He combines strategic thinking with hands-on execution, specialising in go-to-market planning for new propositions, audience growth, and building engaged player communities that drive repeat usage and long-term value.
For Gameway, Rob would focus on maximising player acquisition and engagement within high-footfall environments—optimising the journey from awareness to paid session, increasing dwell time and repeat usage, and developing partnerships with airports, airlines, and loyalty platforms to drive scalable growth.
