Alex Hultgren’s career spans 20+ years of executive roles in corporations and agencies. Alex has expertise across the full spectrum of marketing – from strategy & planning to advertising & loyalty – in key industries, including automotive, manufacturing, retail, and financial services.
Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers, clearly articulating how you can solve their problems, and delivering superior products and customer service to convert those customers into loyal advocates.
Alex spent a notable amount of his career at Ford Motor Company, holding key roles such as leading the customer service digital team in North America to increase customer loyalty throughout the vehicle lifespan. Alex also served as Director of Marketing at Polaris, leading the Victory Motorcycles team and repositioning the brand to revitalize the dealer base.
He also has agency-side experience as VP & Executive Media Director from the leading media firm Haworth Marketing + Media, where he co-led the 80+ team on the Walmart account. As a fractional CMO, Alex has worked with Top Down Automotive, Big Brand Tires, and Caliber Car Wash.
Alex holds an MBA in Marketing & Strategy from the University of Michigan (Ross) and a BA in Economics from UCLA.
