Alex Hultgren’s career spans 20+ years of executive roles in corporations and agencies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex has proven how marketing can sustainably and predictably grow any business through understanding your customers and demonstrating how you can solve their problems.
Alex loves helping companies break through to the next level of retail profitability by focusing on the most common issues inhibiting growth — unclear messaging and unfocused marketing efforts. Alex begins by honing the value proposition for the company and each of their products, and then optimizing the channel strategy for each target segment. He also draws upon his expertise across the full spectrum of marketing — from strategy & planning to advertising & sales — to identify any immediate actions that can create short-term value while also working on a longer-term strategy to set the company up for predictable and stable growth for years to come.
Alex served as Vice President and Executive Media Director at Haworth Marketing + Media, co-leading the 80+ Walmart team. Alex has held marketing and strategy leadership roles at the Ford Motor Company in both the US and Europe, as well as serving as Director of Marketing for Victory Motorcycles (Polaris).
Alex has an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
