With 20+ years of executive roles in corporations and agencies, Alex Hultgren knows that great marketing is what differentiates truly great companies. Although every business type (B2B, B2C, SaaS, Retail, Manufacturing, etc.) has its nuances, Alex has proven how marketing can sustainably and predictably grow any business through understanding their customers and solving their problems.
Alex loves helping companies break through to the next level of profitability by targeting the most common issues inhibiting growth — unfocused marketing efforts and unclear messaging. Alex begins by honing the value proposition for the company and each of their products, and then optimizing the channel strategy for each target segment. He then draws upon his expertise across the full spectrum of marketing to quickly focus on and address any other specific marketing or strategy issues facing the company.
Alex understands how to grow companies across multiple markets, serving as the US head of digital marketing at Ford Motor Company and running digital and social for Ford of Europe. Alex also co-led the Walmart media team as Vice President/Executive Media Director at Haworth Marketing + Media, and served as Director of Marketing for Victory Motorcycles (Polaris).
Alex has an MBA in Marketing & Strategy from the University of Michigan Ross School of Business and a BA in Economics from UCLA.
