Ben is a growth-minded, paid media expert. He is a seasoned performance marketer, with 5+ years of mobile app user acquisition experience.
He has deep expertise in various digital ad channels including Google, Meta, Apple Search Ads, TikTok, Twitter, YouTube, and programmatic display. He understands how to leverage each to help grow a business.
He’s a strong proponent of experimentation and moving fast. He likes to think outside the box and do whatever it takes to help increase revenue.
He specializes in paid media management, e.g. SEM (Google, Apple Search Ads) and paid social (Meta, TikTok, Twitter). He also has experience with tools in mobile app attribution (AppsFlyer, Branch), mobile analytics (Amplitude) and ASO (AppTweak).
