Carrie is a veteran brand strategist and growth champion with over 25 years of experience in both global and domestic markets. She is motivated by a vision of creating transformative business solutions that empower her clients to think and act boldly. As a dynamic and trusted leader, Carrie inspires others with her passion for fostering top-down organizational excellence and implementing seminal approaches to increase profitability. She builds meaningful relationships with both internal and external stakeholders, promoting a culture of shared alignment. She specializes in business development, consulting, executive leadership, GTM strategies, brand revitalization, and omnichannel campaigns. Her career features strategic leadership roles where she has concentrated on driving both new and organic growth, resulting in year-over-year EBITDA improvements. Carrie has successfully spearheaded initiatives for renowned brands such as Samsung, Bank of America, Planters Lifesavers, TJ Maxx, Hanesbrands, Siemens, Nextel, Sunbrella, GE Appliances, Hamilton Beach, Zatarain’s, McCormick, Procter & Gamble, M&M Mars, and Floor & Décor, among others. She has directed teams across various agencies, including independent firms and holding company networks such as Publicis, IPG, and Omnicom. As the visionary behind MullenLowe Group’s Frank About Women, Carrie established a leading market communications firm dedicated to serving women. Most recently, her transformative leadership at Chernoff Newman earned her the prestigious Most Admired CEO Award from the Charlotte Business Journal.
