Gary Penn is an accomplished global eCommerce and DTC Executive helping businesses and brands bring solid B2C practices to their organizations. A technologist by training he has implemented over a dozen B2C & B2B commerce (re)platforms across leading applications including Salesforce Commerce (SFCC), Shopify Plus, and Adobe Magento. This background enables him to translate Geek to English for the C-Suite.
Gary has worked in every area involved in implementing an eCommerce/B2C platform including as UX architect, Program Manager, departmental advisor, IT liaison, systems integrator and Executive sponsor! He focuses on cross-functional collaboration, organizational excellence, technology fundamentals, and honest, human leadership. He has worked across a wide variety of agencies as a leader and adds value to any business requiring platform and integrator selection, RFP creation and more.
Gary’s experience includes apparel/athletic wear/athleisure, accessories, parts & hard goods, footwear, and automotive. From Quiksilver/Roxy/DC Shoes to Columbia Sportswear, Nixon, Karl Lagerfeld, PXG, Boot Barn, and True Religion he’s been involved with growing amazing consumer businesses. At each he has driven eCommerce and Marketplace operational excellence, digital marketing innovation, technical integration, and improved organizational and go-to-market processes, achieving tangible growth.
