Gary Penn is an accomplished global eCommerce and DTC Executive helping businesses and brands bring solid B2C practices to their organizations. A technologist by training he has implemented over a dozen B2C & B2B commerce (re)platforms across leading applications including Shopify Plus, Salesforce Commerce (SFCC) and B2B, and Adobe Magento. His background enables him to translate Geek to English for the C-Suite.
Gary has worked in every area involved in implementing eCommerce/B2C platforms: as a UX architect, Program Manager, departmental advisor, IT liaison, systems integrator and P&L Owner/Executive sponsor! He manages challenges through cross-functional collaboration, organizational excellence, technology fundamentals, and honest, human leadership. He adds value to any business by carrying the heavy burden of eCommerce analysis, software selection, RFP process, UX/UI creation and brand <> integrator management.
Gary has deep experience in the small parts for electronics and appliance market in addition to accessories, apparel, education and automotive. His recent multi-year engagement at PartsTown working with their Encompass, Fix.com, and Genuine Replacement Parts brands have given him experience across the parts vertical including customer experience, CRM and platform needs. At every engagement Gary drives eCommerce operational excellence, digital innovation, and organizational harmony to achieve growth.
