Specializing in regulated industries and communications, Liz advises Software as a Service (SaaS) companies on the ideal approach and messaging, as well as go-to-market strategy. She works with clients to provide a focused approach that delivers a concise message to the market and leads the way for sales opportunities. The services offered in this space include:
State of the Market Briefings and Workshops
These sessions are designed to understand the issues the company is facing and provide an overview of the current state of the market, where it’s headed and what the opportunities are within the specific verticals being targeted.
Go-to-Market Strategy Consulting
This consulting combines the specific needs of the company, the market and the product to provide a go-to-market strategy, which includes optimal vertical industries, target markets and optimal product positioning.
Sales Enablement
Enhancing sales material, creating training approaches and helping in the sales process, the sales enablement consulting is a valuable tool in this ever changing market that requires companies to match technology innovation with a sound sales approach.
Each of these, whether on their own or in combination, serve to help SaaS companies increase market share.
Previously, Liz was with CCM industry analyst firm Aspire CCS, and before that with SaaS companies Striata & Doxim.
