Matthew is a seasoned and skilled Ecommerce Manager with over 10 years of experience in helping brands to optimize, scale, and rebrand their direct-to-consumer and marketplace channels.
Matthew leans into a trusted best-in-class digital marketing approach around integrated marketing with strategic planning and execution of ecommerce initiatives. Focusing on optimizing the digital customer journey from acquisition to conversion and retention via email, social, paid media and more.
Matthew’s responsibilities include managing the ecommerce platform, coordinating with key stakeholders and marketing teams to implement effective online campaigns, analyzing web analytics to inform decision-making, and ensuring seamless integration between the ecommerce site and other business systems.
In addition to Matthew’s direct-to-consumer knowledge and approach, he has elevated brands across multiple industries such as the juvenile toy industry, automotive industry, plumbing and chemical industry, personal care industry, shoe and apparel industry, sporting goods industry and consumer goods industries.
