Data Driven Marketing & Media Performance

Data Driven Marketing & Media Performance

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Case Study

Enabling eCommerce Success: Serving as G-Form’s In-House Marketing Catalyst

 

Challenge:

G-Form historically distributed its products in retail channels where shelf presence & brand storytelling was limited. G-Form needed to enhance its Direct-to-Consumer (DTC) strategy and approach to build top-of-funnel awareness and expand revenue beyond brick and mortar. 

Approach:

Chameleon Collective conducted a thorough examination of G-Form’s historical data and user behavior patterns. This in-depth analysis revealed potential highly profitable, scalable channels, presenting new opportunities for reaching and interacting with G-Form’s core audience. Utilizing a data-driven approach, we identified several factors that were impeding DTC growth. Armed with this information, we moved to implement solutions and establish partnerships to overcome these challenges. As a part of the revamp, we designed a custom Google Data Studio dashboard which provided real-time reporting and insights into spend, revenue, Return on Ad Spend (ROAS), and other vital Key Performance Indicators (KPIs) across all marketing channels. We also trained and mentored an existing employee in multiple facets of DTC marketing, enabling him to take on a bigger marketing role when Chameleon Collective’s completed its engagement.

Impact:

Chameleon Collective’s integrated and collaborative approach ignited growth from multiple channels and strengthened G-Form’s marketing muscle. G-Form was set up to double eCommerce growth, maintain a healthy marketing budget and enable swift decision-making, leading to effective and efficient strategic execution. 

 

Related Chameleon
Team Members

Radha Badani

Radha Badani

Brand & Consumer Strategy

Brittney Kleinfelter

Brittney Kleinfelter

Search Marketing Director

Sean MacBeth

Sean MacBeth

Marketing & Growth Executive

Data Analytics

Kevin Edelson

Kevin Edelson

Austin Dillman

Austin Dillman

B2C Marketing Consultant

Partner & Interim Leader, CRM

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