Sean MacBeth has over 20 years’ experience in marketing, advertising, and e-commerce. Over his career Sean has held executive roles at various startups, midstage, and two multi-billion dollar corporations, including the digital direct marketing arm of United MileagePlus. His speciality is crafting and overseeing the execution of data-driven customer acquisition, retention, and media strategies that unlock high impact growth.
Affectionately called “The Cleaner” at Chameleon, Sean is known for being dropped in on client engagements where a business finds itself at a critical juncture and is unsure how to best change its fortunes. His direct but thoughtful and data-grounded approach helps break down barriers and organizational inertia that companies invariably construct over time and stand in the way of positive outcomes.
For over four years at Chameleon, Sean has worked across the Retail, Finance and CPG Practice areas, assisting numerous brands with:
* Interim leadership
* Digital transformation
* Marketing strategy and executional oversight
* Streamlining marketing operations
* Mentoring and building teams
* New brand launches
* Forging key partnerships
* Solving media, data & attribution challenges
* Effectively scaling customers and revenue