About
Sean has over 20 years' e-Commerce and SaaS experience, from startups to established global brands. He has built and managed in-house and external teams responsible for growth marketing, brand marketing, ABM demand generation, event marketing, marketing automation, and analytics. Sean's work focuses on establishing highly efficient demand generation engines that combine media, martech, and analytics to unlock growth. Over the years Sean has worked with B2B clients such as Neat, Dropbox, OfficeDepot, and VistaPrint, as well as countless supporting agency and martech vendors, At Chameleon Collective, he has supported Managed Service and SaaS clients with a focus on providing interim B2B marketing leadership and conducting business assessments on how to rapidly improve current state. Sean is a creative, decisive team leader who instills a culture of accountability and excellence in team members.
How Sean helps
The roles Sean steps into. Select one to see how they work in it.
Digital Marketing & Affiliate
Sean MacBeth has over 20 years' experience in marketing, advertising, and e-commerce. His speciality is crafting and overseeing the execution of data-driven media strategies that drive sustainable, profitable growth. Sean's engagements begin by evaluating a brand's existing consumer data to identify the core buyer audience as well as strengths and weaknesses present all along the customer journey. He then sets in place the strategic partnerships, talent, and tools that unlock brand awareness and growth. Prior to joining Chameleon, he operated his own digital performance agency, which achieved profitability and scale within six months. He also held executive roles at various Bay Area startups (all of which either went public or had successful exits) and two multi-billion dollar corporations, including the digital direct marketing arm of United MileagePlus. At Chameleon, Sean has worked primarily within the Retail Practice, assisting numerous brands with key strategic initiatives, streamlining their marketing operations, and effectively scaling user and revenue growth.
Selected work in this role
Affiliate at WorldRemit
Audited multi-country, 10-figure affiliate program for major FinTech business. Audit provided in-depth analysis of current state as well as detailed direction for how to improve and grow channel.
Digital Media at ICEMULE Coolers
Conducted wide-ranging e-commerce and media audit that provided detailed analysis of declining sales and put in place new strategy for moving forward and achieving 2020 goals.
Interim Head of Growth at Dormify
10-month engagement overseeing all digital channels, external agencies, and driving triple-digit YoY revenue growth.
Focus areas
Selected clients
Case studies
Retail & eCommerce
Interim Media Leadership
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Financial Services
Snap Finance digital transformation & ABM
In 2020, amidst unprecedented challenges, Snap Finance faced critical leadership exits, an outdated corporate image, and evolving consumer behavior. Partnering with Chameleon Collective, Snap sought transformative solutions encompassing leadership, digital presence, and marketing workflows.Lead: Chameleon deployed an interim CMO to bridge leadership gaps. The seasoned CMO crafted a comprehensive strategy aligning with consumer behavior changes and reshaped Snap's direction. Transitioning to an interim Chief Strategy Officer, his strategic acumen continued to guide Snap's growth.Deliver: Strategic initiatives focused on Marketing and Communication, Data Optimization, and B2B Engagement. Customer journeys were revised, with targeted SMS and email protocols addressing app abandonment. Creative Operations Manager and Chameleon's creative team bolstered internal creative capacity. Data mapping strategies were refined, enhancing communication precision. An Account-Based Marketing strategy fortified B2B engagements. Crisis communication playbooks aided Snap during a data breach in 2022.Recruit: Chameleon supported leadership recruitment, placing an interim CMO and aiding in talent screening. Brand presence on key recruitment sites was refined.Impact: Snap's website applications during Black Friday peaked, surpassing previous records. Account-based marketing campaigns generated active leads, contributing to a massive pipeline. Chameleon's impact extended beyond numbers; Snap's executive team credited the partnership for growth in 2020 and 2021. The collaboration transformed Snap into a recognized leader in the Buy Now, Pay Later (BNPL) sub-prime financing niche. The interim leadership redefined processes, established project management systems, and enabled Snap to thrive independently.In summary, Chameleon Collective's collaboration with Snap Finance transcended traditional consultancy, representing a shared journey to redefine digital norms and propel the brand to new heights in the face of adversity.
Writing
Experience
Advisor to CEO, Buffy.co at Chameleon Collective
Strategic Marketing Assessment, Spitfire Audio at Chameleon Collective
interim Head of Media & Growth, Visual Comfort at Chameleon Collective
Partner, Fractional Marketing & Growth Executive at Chameleon Collective
Strategic Media Assessment, Bloomberg at Chameleon Collective
Expertise
Work With
Sean
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