Sean MacBeth

Seasoned digital leader with 20 years’ experience guiding growth for companies like Neiman Marcus Group, Francesca’s, Bradshaw Home, United MileagePlus, Shopkick, and many others.
A middle-aged man with glasses, a bald head, and a slight smile—resembling Sean MacBeth—is wearing a white shirt and a dark cardigan. The background is plain white.

Sean

Additional Details

Sean MacBeth has over 20 years’ experience in marketing, advertising, and e-commerce. Over his career Sean has held executive roles at various startups, midstage, and two multi-billion dollar corporations, including the digital direct marketing arm of United MileagePlus. His speciality is crafting and overseeing the execution of data-driven customer acquisition, retention, and media strategies that unlock high impact growth.

Affectionately called “The Cleaner” at Chameleon, Sean is known for being dropped in on client engagements where a business finds itself at a critical juncture and is unsure how to best change its fortunes. His direct but thoughtful and data-grounded approach helps break down barriers and organizational inertia that companies invariably construct over time and stand in the way of positive outcomes.

For six years at Chameleon, Sean has worked across multiple practice areas, assisting brands with:

* Interim leadership
* Digital transformation
* Marketing strategy and executional oversight
* Streamlining marketing operations
* Mentoring and building teams
* Forging key partnerships
* Solving media, data & attribution challenges

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Snap Finance Business Transformation

Case Study: Neiman Marcus – VP Customer Activation

Case Study: Francesca’s Business Transformation

Messaging Update For Target Launch

Digital Potential Post-Bankruptcy

Digital Strategy & Execution

Interim Media Leadership

Data Driven Marketing & Media Performance

Interim Head Of Marketing

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