About
Sean has over 20 years' e-Commerce and SaaS experience, from startups to established global brands. He has built and managed in-house and external teams responsible for growth marketing, brand marketing, ABM demand generation, event marketing, marketing automation, and analytics. Sean's work focuses on establishing highly efficient demand generation engines that combine media, martech, and analytics to unlock growth. Over the years Sean has worked with B2B clients such as Neat, Dropbox, OfficeDepot, and VistaPrint, as well as countless supporting agency and martech vendors, At Chameleon Collective, he has supported Managed Service and SaaS clients with a focus on providing interim B2B marketing leadership and conducting business assessments on how to rapidly improve current state. Sean is a creative, decisive team leader who instills a culture of accountability and excellence in team members.
How Sean helps
The roles Sean steps into. Select one to see how they work in it.
Digital Marketing & Affiliate
Sean MacBeth has over 20 years' experience in marketing, advertising, and e-commerce. His speciality is crafting and overseeing the execution of data-driven media strategies that drive sustainable, profitable growth. Sean's engagements begin by evaluating a brand's existing consumer data to identify the core buyer audience as well as strengths and weaknesses present all along the customer journey. He then sets in place the strategic partnerships, talent, and tools that unlock brand awareness and growth. Prior to joining Chameleon, he operated his own digital performance agency, which achieved profitability and scale within six months. He also held executive roles at various Bay Area startups (all of which either went public or had successful exits) and two multi-billion dollar corporations, including the digital direct marketing arm of United MileagePlus. At Chameleon, Sean has worked primarily within the Retail Practice, assisting numerous brands with key strategic initiatives, streamlining their marketing operations, and effectively scaling user and revenue growth.
Selected work in this role
Affiliate at WorldRemit
Audited multi-country, 10-figure affiliate program for major FinTech business. Audit provided in-depth analysis of current state as well as detailed direction for how to improve and grow channel.
Digital Media at ICEMULE Coolers
Conducted wide-ranging e-commerce and media audit that provided detailed analysis of declining sales and put in place new strategy for moving forward and achieving 2020 goals.
Interim Head of Growth at Dormify
10-month engagement overseeing all digital channels, external agencies, and driving triple-digit YoY revenue growth.
Focus areas
Selected clients
Writing
Experience
Chameleon Collective
- Advisor to CEO, Buffy.co
- Strategic Marketing Assessment, Spitfire Audio
- interim Head of Media & Growth, Visual Comfort
- Partner, Fractional Marketing & Growth Executive
- Strategic Media Assessment, Bloomberg
- Strategic Media Assessment & Projects, BritBox
- interim CMO, Splice
- Media Strategy - Ruffalo Noel Levitz
- Media & Martech Assessment, Suzy Shier
- Media & Ecommerce Strategy, New Directions Aromatics
- interim Head of Media, Bergdorf Goodman
- interim Vice President, Customer Activation at Neiman Marcus
- Interim Head of Growth, Neat.no
- interim Head of Media at GoForDelivers
- Interim Head of Media at francesca's
Expertise
Work With
Sean
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